Cookies Policy
Last updated on September 22, 2025
What are cookies?
Cookies are small data files stored on devices when websites are visited. They service various functions, such as enabling essential website features, remembering user preferences, anaslyzing traffic, and delivering personalized content and advertisements. We place cookies on the device you use to access our website to recognize your device during a session or in your future visits to our website, primarily to provide an improved browsing experience.
Types of cookies used
The cookies we deploy may be categorized on the basis of the purpose they serve, or the duration for which they stay on a user’s device.
Strictly Necessary Cookies:
Strictly Necessary Cookies enable essential site features and security. These cannot be disabled and are typically set in response to actions made by the user, such as logging in, filling out forms, or setting privacy preferences.
Performance/Analytics Cookies:
Analytics Cookies, also known as performance or statistics cookies, collect information about how users interact with our website and with that they help to improve the website by enhancing its performance. These cookies can measure page response times, count page visits, how much time a user has spent on a website, popular webpages on the site, as well as bounce rates and loading speeds. The collected data is used to identify areas for improvement on the website, such as optimizing page load times, improving navigation, and enhancing the overall user experience.
Preference/Functional Cookies:
Preference Cookies enable the website to provide enhanced functionality and a customized experience. They are designed to improve the user experience by remembering choices and settings, making websites more personalized and user-friendly. Whether it is remembering language preferences, storing login details for easier and faster access, or saving user’s other choices, as applicable, these cookies focus on enhanced functionality tailored towards users’ preferred experience. However, unlike Strictly Necessary Cookies, Functional Cookies are not essential for the website to operate. They may be set by us or by third party providers whose services we have added to our pages.
Marketing/Advertising Cookies:
Marketing/Advertising Cookies are used to store a unique visitor identifier and an organization identifier, allowing companies to track users across their domains and services. These cookies help perform functions such as visitor identification, ID synchronization, segmentation, modeling, and reporting. They are crucial for online profiling and targeted marketing activities. Additionally, some targeting cookies collect user data through videos embedded in websites. This data is aggregated with profile data from other services to display targeted advertising to web visitors across a broad range of websites. These cookies serve as unique identifiers to track the viewing of videos and ensure that advertisements are relevant to the user’s interests. These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.
Other than the aforementioned purposes that cookies provide, they may also be categorized based on their duration or lifespan on a user’s device.
Temporary Session Cookies:
Temporary Session Cookies remain only as long as a browsing session is active and are intended to avoid user inconvenience during browsing. These cookies allow websites to link the actions of a user during a browser session and expire at the end of the browsing session. Temporary session cookies also assist the user in navigating the website, and allow the user to access secure parts of the webpage when logged in. Temporary session cookies are usually considered necessary cookies due to their essential role in the functioning of a website.
Long-term Persistent Cookies:
Long-term Persistent Cookies are stored on a user’s device even after termination of a browsing session. It helps in recalling the preferences, actions or settings of the user, across multiple sessions, enhancing the overall user experience. Long-term Persistent Cookies are used for a variety of purposes such as retaining the visitor’s language and regional preference(s) at the end of each browsing session. Long-term Persistent Cookies may also be considered any of the four aforementioned cookies depending on the purpose they are deployed for.
Third Party Cookies
Third Party cookies, as their name suggests, are usually cookies from third party companies that are deployed on our websites, based on various purposes as described below. We use cookies from third party companies to provide us with insights about our sites, help us run targeting advertising campaigns, measure effectiveness of our advertising campaigns and to make the advertisements more relevant to you. These companies use cookies to collect information about your browsing activities on our sites, such as the pages you visit, the links you click, assets you download and how long you are on our sites. Based on your browsing of our website you may see our advertisements while browsing through our advertisement partner websites and/or their network websites. In order to opt out from receiving such advertisements, you have to set your preferences on our partner websites. Alternatively, you may also visit Network Advertising Initiative or Digital Advertising Alliance websites to opt-out.
Such cookies may span across categories of cookies that we have described earlier. For more information on how these companies collect and use information on our behalf, please refer to their privacy/cookie policies and other details provided in the table below:
| Third party companies | Purpose | Applicable Privacy/Cookie Policy Link |
|---|---|---|
| Hubspot | For Website Analytics and Tag Management to personalize website experience, measure effectiveness of web presence, advertising programs |
https://legal.hubspot.com/privacy-policy
Opt Out: Hubspot: https://www.hubspot.com/hubspot-privacy-preferences DAA: http://www.aboutads.info/choices/ NAI: http://optout.networkadvertising.org/ |
| Show targeted, relevant advertisements and re-targeted advertisements to visitors of IKS Health websites |
https://www.linkedin.com/legal/privacy-policy
Opt-out: https://www.linkedin.com/help/linkedin/answer/62931/manage-advertising-preferences |
|
| Show targeted, relevant advertisements and re-targeted advertisements to visitors of IKS Health websites |
https://policies.google.com/privacy
Opt Out: Google: https://adssettings.google.com/ NAI: http://optout.networkadvertising.org/ DAA: http://optout.aboutads.info/ |
|
| YouTube | Show targeted, relevant advertisements. Show embedded videos on IKS Health websites |
https://policies.google.com/privacy
Opt Out: https://adssettings.google.com/ NAI: http://optout.networkadvertising.org/ DAA: http://optout.aboutads.info/ |
|
Meta
(Meta Products) |
Show targeted, relevant advertisements |
https://www.facebook.com/privacy/policy/
Opt Out: https://www.facebook.com/help/568137493302217 http://www.aboutads.info/choices http://www.youronlinechoices.eu/ |
| X (formerly, Twitter) | Show targeted, relevant advertisements and re-targeted advertisements to visitors of IKS Health websites |
https://x.com/en/privacy
Opt out: https://x.com/settings/account/personalization DAA: http://optout.aboutads.info/ |
|
Third party companies |
Purpose |
Applicable Privacy/Cookie Policy Link |
|
Hubspot |
For Website Analytics and Tag Management to personalize website experience, measure effectiveness of web presence, advertising programs |
https://legal.hubspot.com/privacy-policy Opt Out: Hubspot: https://www.hubspot.com/hubspot-privacy-preferences |
|
|
Show targeted, relevant advertisements and re-targeted advertisements to visitors of IKS Health websites |
https://www.linkedin.com/legal/privacy-policy Opt-out: https://www.linkedin.com/help/linkedin/answer/62931/manage-advertising-preferences |
|
|
Show targeted, relevant advertisements and re-targeted advertisements to visitors of IKS Health websites |
https://policies.google.com/privacy Opt Out: Google: https://adssettings.google.com/ |
|
YouTube |
Show targeted, relevant advertisements. Show embedded videos on IKS Health websites |
https://policies.google.com/privacy Opt Out: https://adssettings.google.com/ |
|
Meta |
Show targeted, relevant advertisements |
https://www.facebook.com/privacy/policy/ Opt Out: https://www.facebook.com/help/568137493302217 |
|
X (formerly, Twitter) |
Show targeted, relevant advertisements and re-targeted advertisements to visitors of IKS Health websites |
https://x.com/en/privacy Opt out: https://x.com/settings/account/personalization |
Cookies set directly by us
In addition to the aforementioned third-party cookies, we also deploy certain first-party cookies. First-party cookies are deployed by us directly, on our websites for various purposes as described below. These cookies perform multiple functions, some of which may be essential for the smooth functioning of our website and as such may be from any of the categories of cookies we have detailed earlier. In addition, they help us in providing you with personalized and efficient browsing experience. By using such cookies, we can also tailor content to your preferences, improve our website performance, and analyze website traffic to identify areas for improvement. The cookies help us provide these functionalities and services based on information they collect about your browsing activities on our sites, such as the pages you visit, the links you click, assets you download and how long you are on our sites.
Other than the necessary cookies, you can opt-out of such cookies from our cookie banner. However, allowing such cookies will assist us in making your experience smoother, more catered to your preferences, and help us provide you with specific content that may be relevant to you. Manage Cookies Settings.
Retention of cookies
Information collected via cookies (other than the third-party cookies) will not be retained for a period more than necessary to fulfill the purposes outlined in IKS Privacy Statement, including this cookie policy, unless a longer retention period is required by law or for directly related legitimate business purposes. Retention period of third-party cookies is mentioned in their Privacy/Cookie Policy.
Managing your cookie preferences
You can manage your cookie preferences at any time by:
- Clicking the “Cookie Settings” link, which is always accessible on our site.
- Adjusting browser settings to block or delete cookies.
- Using third-party opt-out tools.
Strictly Necessary Cookies cannot be disabled, as they enable necessary site functionality. Depending on the type and settings of your browser, cookies may be accepted by default. If you disable cookies, certain parts and functions of our website may not be available. How do I change my cookie settings.
Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.
We do recommend that you leave the cookies active to enjoy the fullest experience on our website. Please be aware that choosing not to enable certain types of cookies may impact your experience of the website and the availability of some services.
Alternatively, most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.
Find out how to manage cookies on popular browsers:
To find information relating to other browsers, visit the browser developer’s website.
To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout
Do Not Track (DNT) Signals
Do Not Track or “DNT” is a browser setting that requests that a web application disable its tracking of an individual user. We do not respond to DNT signals, because there currently is no industry or legal standard for recognizing or honoring DNT signals.
Revisions to this Cookie Policy
We have provided this Cookie Notice for your general information and use only. Since we update this Cookie Notice from time to time to reflect changes in our use of cookies and similar technologies, or for other operational, legal or regulatory reasons, the information in this Cookie Notice is subject to change.
For Visitors from Europe (GDPR)
We require your explicit consent for all non-essential cookies. On your first visit, you will see a cookie banner where you can manage your cookie settings. You may adjust your consent or withdraw it at any time via the cookie settings link in the website footer. Your data protection rights include access, correction, erasure, restriction or objection to processing, and data portability.
For California Visitors (CCPA/CPRA)
You may opt out of the sale or sharing of your personal information by clicking the “Do Not Sell or Share My Personal Information” link on our homepage. You have the right to know what personal data we collect, request deletion, and limit the use of your sensitive personal information. We do not require consent for cookies except for information collected from children under 16 or for sensitive personal data where relevant. However, you may control cookie collection and opt-out at any time via cookie settings.
How to contact us
If you have any questions regarding our privacy practices or this cookie policy, or to request this cookie policy in another format, please contact us at:
Contact address:
Data Privacy Office, 801, Building No. 5, Mindspace Business Park (SEZ), Airoli, Navi Mumbai – 400 708, Maharashtra, India
Email:
privacy@ikshealth.com